GraphicDesign

§ 09.01 · Environmental print · event identity

Gradient data-trust, enterprise brand system

The approved ProPartner Summit 2026 environmental system — twenty-seven press-ready pieces covering the whole room. Entry sign, photo walls, flags, die-cut round tables, runners, podium, bar and food graphics, window stickers, cube faces and standing letters. Every file CMYK, ISO Coated v2 300% (FOGRA39), with bleed and cut guides. Plus the Veeam Unplugged public-sector event set.

§ 09.02 · Large-format print · brand assets

Gradient data-trust, enterprise brand system

Large-format and brand work inside Veeam's own system. A 100 × 200 cm pull-up re-composed from a 120 × 90 in landscape master — an orientation flip, not a resize — delivered both as a finished layout and as a background-only edition so the client could set their own type in InDesign. Exhibition stand, booth display, VeeamON tour banners, Teams backgrounds and the BaaS & DRaaS campaign creative.

§ 09.03 · Campaign art direction · brand imagery

Dark cinematic (Rick Owens · CCP · Helmut Lang)

The campaign image library for a streetwear label — the approved masters from a fifty-two image edit, all 4096². One motif, the two-stem barbed mark, carried across a horse's bridle, an iris, cathedral spires, a sternum, marble, fire and silk. Ink on bone, no colour anywhere. Shot direction, edit and final selection.

§ 09.04 · Identity · wordmark · editorial document

Warm Scandi-editorial (Fraunces, ivory, clay)

The mark: a lowercase Fraunces wordmark closed with a terracotta clay dot, chosen from sixteen explorations and delivered on ivory, on ink, transparent and as a signature lockup. The same system carried into a print-perfect CV — Fraunces display, mono eyebrows, clay accent, and no pure white anywhere, including on paper.

§ 09.05 · Cover art

Chrome liquid-metal × high-contrast photographic

Release artwork for a Berlin audio engineer's imprint. Rocky Roads (Alek feat. Micha), where the title type was lifted pixel-exact off the film's own card rather than re-set, and the cover is the film's signature move — a figure and his own hard shadow reading as two people. Plus OMENS · Beatz & Grains Vol. 1, liquid-chrome lettering poured over an MPC pad grid, and the RUN single.

§ 09.06 · Album identity · cover art

Torn-paper collage × hand-cut lettering

INSPIRED LIFE, the remix album. Built as a physical collage — torn newsprint, halftone fragments, hand-drawn letterforms on a taped strip — then cut to every DSP and store spec.

§ 09.07 · Campaign art direction · film

Hospitality realism × one brand orange

Spec campaign — not commissioned, and never published by Restoke

Spec work — made unprompted and never briefed, approved or published by Restoke. Nine ads and an ident for an AI back-of-house platform, built on a four-act spine: the pain, the shared joke, the product, the payoff. A burnt prep list, a chef who became a chef to cook, a stainless bench split down the middle, and a Thursday off that actually happened. The ident finds the mark ten times in five and a half seconds — in steel, ribeye, chef's whites, coal, a fingerprint.

§ 09.08 · Campaign art direction · concept

Hospitality realism, available light, no set dressing

Spec campaign — not commissioned, and never published by Restoke

The answer to Restoke's own creative brief on integrations, submitted as part of a Creative Director application and never published by them. Twelve ads on a four-act spine: two systems in one kitchen that have never met, the reconciliation that eats November, the night the stack fails, and the morning somebody gets their job back. Every line does the work the picture cannot — five prep pans read as nothing until the headline asks about the fifth one. Shot as hospitality is actually lit: stainless, docket paper, tile and available light, with nothing staged that a service would not already contain.